On September 11, Qi Feiyun, Secretary of the Xing'an League Party Committee, conducted on-site inspections at the rice cultivation base of the Yuan Longping Academician Workstation in Xing'an League and at KeginWanja Food Co., Ltd., to review progress in food security, the rice industry's development, and the advancement of deep processing for agricultural and livestock products.
At the workstation's rice base, Qi Feiyun walked through the fields to gather detailed information on the translation of scientific research into practical use, rice planting methods, and the building of the rice brand. She underscored the need to boost the overall production capacity and quality efficiency of agriculture, while coordinating key initiatives such as the development of high-standard farmland and the conservation of black soil, to firmly safeguard national food security.
She called for intensified efforts in agricultural and livestock technology innovation, increased investment in research and development, and full utilization of various platforms that facilitate the application of scientific achievements. This, she noted, would accelerate the adoption of new technologies and convert more innovative outcomes into tangible productivity. Emphasizing the importance of standardization, promotion, and brand building, she urged actions to raise the recognition and competitiveness of Xing'an League rice, aiming to position the brand in the premium market segment.
At KeginWanja Food Co., Ltd., Qi Feiyun toured the workshops and production areas, engaging in detailed discussions with the company's leadership on business operations, marketing strategies, and product innovation. She encouraged the enterprise to strictly enforce quality and safety standards in food processing and production, and to foster a solid brand reputation based on quality and integrity.
She stressed the importance of advancing the deep processing of agricultural and livestock products, nurturing and strengthening leading industrialized enterprises, and improving mechanisms that link businesses with farmers to drive steady income growth for rural households through industrial development. Additionally, she advised focusing on the distinct value of local specialty products, intensifying brand development, promotional marketing, and logistics cost reduction to enable more high-quality local goods to access national markets and achieve better prices.
Furthermore, Qi Feiyun emphasized the need for proactive government support, implementing the leadership liaison mechanism with enterprises to genuinely identify, address, and resolve issues, thereby fostering a first-class business environment and supporting companies in their growth and expansion. League leader Gu Limin accompanied the inspection.