Jiangsu New Vision Automotive Electronics Co., Ltd. (NEW VISION CO) reported that it has formally entered the global supply system of an unnamed leading international German automaker, securing a project designation to develop and deliver head-up display (HUD) units for one of the automaker’s global vehicle models. Mass production is scheduled to begin in 2028.

The award represents NEW VISION CO’s inaugural program with a major overseas original equipment manufacturer, signalling external validation of the company’s technological capability and product quality. Management highlighted that the contract strengthens its “China Intelligent Manufacturing + Global Localized Delivery” model and advances two parallel strategies: penetrating the supply chains of international premium automakers and aligning with the overseas expansion of Chinese automakers.

Risks noted include potential variability in supply volumes and revenues due to macro-economic conditions, exchange-rate movements and the customer’s actual demand. The company stated it will reinforce risk management to mitigate these factors.

NEW VISION CO focuses on research and development of HUD solutions, integrating design collaboration with OEMs to enhance human-vehicle interaction and intelligent driving experiences. The group operates on a dual-engine growth approach—combining domestic capabilities with overseas R&D, production and sales—to position itself as a leading global visual and interactive technology provider.