On September 1, Wix.com rose 8.35% in regular trading, trading at $95.995 per share, with turnover of approximately $86.61 million. The rally was primarily driven by the continued momentum from the company's integration of its Wix Harmony website-building tools with Google's Gemini AI assistant.

According to public disclosures, Wix announced the Gemini integration in late August, enabling users to build websites directly through Google's AI assistant and extend functionality to business operations, performance tracking, and updates. This partnership follows a similar collaboration established in June with Microsoft 365 Copilot, signaling an acceleration in Wix's AI platform strategy. By embedding its tools into major AI ecosystems, Wix leverages their vast user bases to expand its own customer reach.

On the fundamental side, Wix reported Q2 revenue of $563 million, beating consensus estimates by roughly 2%, while adjusted EPS of $1.39 significantly exceeded the $1.16 consensus. Wedbush recently raised its price target to $80 from $55, maintaining a Neutral rating. The stock's average analyst rating stands at Overweight. Notably, Wix completed a $1.62 billion modified Dutch Auction share repurchase earlier this year, buying back approximately 17.6 million shares at $92 per share.

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