In the golden autumn season, industrial collaboration along the You River has yielded new results. On September 10, Hunan Baojing Agricultural Assistance Camellia Oil Co., Ltd. officially commenced operations. Stakeholders engaged in in-depth discussions on upgrading the camellia oil industry, securing raw material supply, linking farmers to the value chain, and expanding markets, exploring a distinctive development path where the camellia oil sector fuels comprehensive rural revitalization.
Baojing County, nestled in the heart of the Wuling Mountain region, boasts exceptional ecological advantages from the convergence of selenium-rich soil, microbial fermentation zones, and plant communities rich in linolenic acid. Despite these favorable conditions for camellia oil cultivation, the region's resource advantages have not been fully converted into economic returns due to insufficient processing capacity, limited brand visibility, and constrained sales channels.
With support from the Provincial Party Committee Organization Department's rural revitalization assistance program, Jinjian Rice Industry Co., Ltd. took the lead in establishing Hunan Baojing Agricultural Assistance Camellia Oil Co., Ltd., partnering with Baojing Kaisheng Trading Co., Ltd., Baojing County Datuo Village Labor Service Co., Ltd., and Happy Go Co., Ltd. The joint venture integrates resources and capitalizes on complementary strengths to build a comprehensive industrial chain encompassing cultivation, processing, research and development, branding, and sales.
At the event, Hunan Baojing Agricultural Assistance Camellia Oil Co., Ltd. signed a camellia seed purchase agreement with the Baojing County Camellia Oil Association, establishing a stable production-to-sales bridge between the enterprise and tea farmers. This ensures farmers' camellia seeds are sold at fair prices, safeguarding sustained and steady income growth for growers.
Baojing County Party Secretary Guo Yingxiang stated that camellia oil is a vital component of the county's distinctive "two teas, one fruit, one herb" agricultural structure. He emphasized that the joint venture should adhere to market principles, maintain strict quality standards, and drive innovation. By consolidating the strengths of all parties and implementing the "enterprise + base + cooperative + farmer" benefit-sharing model, the company can elevate the "Baojing Golden Oil" brand, enable more farmers to share in the industry's value-added gains, and create a mutually beneficial cycle between corporate growth and rural revitalization.
Shuai Fucheng, Party Committee Secretary and Chairman of Jinjian Rice Industry, and also Deputy General Manager of Hunan Agricultural Group, affirmed that the joint venture will remain rooted in Baojing, serving and developing the local camellia oil sector. The company aims to solidify the industry's foundation, streamline production-to-sales channels, and deepen the benefit-linking mechanism, positioning camellia oil as a "tree of prosperity" for local communities. Emphasizing unwavering quality commitments, the venture will leverage its collaborative platform to expand both online and offline markets, striving to establish a benchmark for industry development while fulfilling its obligations as a state-owned enterprise in advancing comprehensive rural revitalization.
Each partner brings distinct expertise to the joint venture's operational framework. Jinjian Rice Industry will spearhead brand system development, market channel expansion, and production operations management. Happy Go will focus on brand image cultivation and content strategy, coordinating resources to amplify brand promotion. Meanwhile, Baojing Kaisheng Trading and Baojing County Datuo Village Labor Service will drive the scaled and standardized development of camellia cultivation, establish high-standard demonstration bases, and pioneer replicable practices.
Moving forward, the joint venture will implement the "enterprise + base + cooperative + farmer" model rigorously, enforce stringent quality controls, and accelerate industry-academia-research collaboration to advance superior seed selection and deep-processing technology. By continuously strengthening the "Baojing Golden Oil" brand and extending the industry's value chain, the venture aims to develop a reproducible and scalable industrial model, injecting powerful momentum into the broader push for rural revitalization.