At IFA 2026, UGREEN showcased its latest innovations by exhibiting across two dedicated zones for communication connectivity and smart home solutions for the first time. The company highlighted a broad array of products and technologies spanning AI, smart living, AIoT whole-home integration, and liquid-cooled charging.

During the trade fair, UGREEN hosted a media briefing where founder Zhang Qingsen delivered a keynote titled "Smarter Living Starts Here," outlining the company's forward-looking strategy and core brand philosophy. He emphasized that, fueled by on-device AI and smart hardware, consumer electronics are evolving from being merely "connectable and controllable" to becoming "understandable, collaborative, and thoughtful." UGREEN is aiming to deliver a more proactive, intuitive, and reassuring smart living experience to users worldwide through sustained technological investment.

The two main product lines displayed at IFA, whole-home intelligence and charging, exemplify UGREEN's practical application of this vision. A major highlight was the UGREEN HomeAgent HA100, a central hub that integrates on-device AI processing, local storage, and local computing power to manage connected devices across the home. Engineered to unify various smart hardware resources, this hub serves as the backbone of UGREEN's expanding AIoT ecosystem.

Alongside the HomeAgent platform, the company presented a range of complementary smart devices, including security cameras, smart speakers, and digital photo frames, all working together to form a complete home network built on AIoT. In this setup, cameras handle environment perception, speakers and frames manage user interaction and content display, and storage devices manage data. All functions are coordinated through the HomeAgent's AI-driven central control, enabling seamless data sharing and automated scene-based responses.

For years, UGREEN has cultivated a product portfolio centered on four key pillars: charging creativity, smart office, smart entertainment, and smart storage, covering scenarios from work and leisure to home and on-the-go use. Charging technology remains a fundamental strength for the company, and at IFA it unveiled its new MagFlow series, debuting Qi2 25W magnetic liquid-cooled fast charging. This technology adapts proven liquid-cooling methods for consumer applications, integrating both active and passive heat dissipation to overcome the common issue of heat generation in wireless charging.

Backed by reliable product quality, ongoing innovation, and localized operations, Europe has emerged as one of UGREEN's fastest-growing international markets. In the first half of 2026, regional GMV reached nearly €180 million, marking a 79% year-over-year increase, while global storage product sales grew by 85%. The company's products are now available through more than 30 major brick-and-mortar retailers, including MediaMarktSaturn, Coolblue, and Fnac, with a footprint of over 20,000 physical stores, solidifying its position as a highly competitive Chinese tech brand in the European consumer electronics sector.