As an international fintech brand, ATFX has completed the deployment of 24 offices globally, with its service network spanning Europe, South America, Oceania, Asia, and Africa, forming a cross-regional operational and service system.

Each office has its own standout moments and achievements. In Europe, the brand made a striking appearance at the Lord Mayor's Show in London, with a double-decker bus themed in ATFX's signature blue, drawing significant local attention. In Asia, ATFX has hosted numerous seminars across Vietnam, Cambodia, Thailand, India, and Indonesia. In Oceania, the brand has focused on honing institutional-grade service capabilities, optimizing underlying infrastructure to meet the customized trading needs of local institutional clients, and continuously enhancing service quality through low-latency execution and stable technological support.

These regional highlights have not remained isolated successes; instead, they are interconnected, painting a comprehensive picture of ATFX's global operations. Here, we turn our focus to Latin America to examine the leadership's stance and actions regarding regional development.

In September 2026, ATFX will become a core partner brand for SiGMA Magazine Issue 40. This edition centers its editorial coverage on the North American and Latin American markets, with Mexico explicitly identified as the focal point of regional growth. Group Chairman Joe Li is featured as the cover personality in a deep-dive interview, themed "The Next Trading Frontier: Why ATFX is Investing in Latam."

This feature departs from the conventional single-executive interview format. Instead, it brings together three key leaders: Group Chairman Joe Li, Vice President of Strategic Partnerships and Alliances Line Ho Young Peteri, and Vice President of LATAM Business Development Thomas Corona. Their discussion spans from top-level group strategy to regional implementation, offering Latin American and global investors a clear view of the brand's underlying logic for local development.

During the interview, Group Chairman Joe Li explicitly conveyed ATFX's long-term development philosophy: "Competition in regional markets is never a short-term traffic race. What truly sustains a brand through cycles is not rapid expansion, but consistent talent retention, investment in underlying trading infrastructure, and long-term service innovation tailored to local users."

This statement directly addresses a common industry question: while most institutions focus on mature markets in Europe and the US, why has ATFX—already established across five continents—chosen Latin America as its next core growth engine?

From ATFX's presence at Asia's iFX EXPO, the US TradeTech FX USA, to Finance Magnates summits in Africa and deep engagement in Latin America, the brand remains a consistent presence at major industry events across global financial hubs.

The executive interview and localized operational moves in Mexico perfectly illustrate the underlying logic of this global strategy. Rather than applying a one-size-fits-all template, ATFX uses Mexico as the regional hub for Latin America, linking its local office network in Ecuador, Colombia, and Uruguay to embed a "local-first" approach into daily operations.

Building on a global trust foundation of 10 major regulatory licenses, including the UK FCA and Australia ASIC, ATFX delivers hands-on financial literacy education and practical trading enablement directly to local traders through city-level seminars, such as those held in Guadalajara. Simultaneously, through its dual-engine model—retail business and institutional arm ATFX Connect—the brand continues to penetrate emerging markets, ultimately weaving a comprehensive service network spanning five continents.