On September 4, BILIBILI-W rose 3.26% in regular trading, trading at HK$123.7 per share, with turnover of approximately HK$92.74 million. The stock rebounded after briefly touching a 52-week low of HK$119.3.
On the news front, reports emerged that a company closely affiliated with Bilibili is developing an AI-powered female-oriented interactive content product called Rabbit Hole, featuring multimodal interaction and emotional experience capabilities. The product, still in early-stage R&D, targets female users with AI-driven storytelling. This adds a new dimension to Bilibili's AI application strategy, alongside management's previously stated commitment of RMB 1 billion in AI-related capital expenditure this year.
Meanwhile, the Interactive Media & Services sector rallied broadly, with MEITU up 7.37%, BIDU-W up 4.70%, KUAISHOU-W up 4.09%, NEWBORNTOWN up 5.12%, and TENCENT up 2.12%, reflecting improved sector sentiment driven by AI application commercialization momentum.
The rebound follows recent pressure from multiple investment banks lowering target prices post-Q2 earnings and the stock's removal from the Hang Seng Tech 100 Index. Bilibili's Q2 results showed revenue of RMB 7.94 billion, up 8% year-over-year, with adjusted net profit of RMB 704 million, up 25%, as advertising revenue surged 28% to become the company's largest revenue source.
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