MNTN, Klaviyo Integrate Connected Television Campaigns With Direct Messaging Systems
MT Newswires Live
Yesterday
MNTN (MNTN) and Klaviyo (KVYO) said Wednesday they have launched a software integration to bridge television advertising with digital communication workflows.
The link enables advertisers to deploy existing client databases for television targeting and automatically initiate electronic mail and short message service sequences following ad viewership, the companies said.
The partnership uses overlapping customer bases to merge historically disconnected broadcast metrics with digital marketing management tools, they added.
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