Kroger Shoppers Make Room for Organic Despite Tight Budgets
Dow Jones
Yesterday
0941 ET - Kroger says shoppers are prioritizing higher-quality food, despite pressures on their budgets. Engagement has been strong with Kroger's natural and organic products, executives say on a call with analysts. The company added more than 600 new natural and organic items to meet this growing demand, they say. The trend comes as customers are putting fewer items in their baskets and grocery unit growth has slowed down. Executives say consumers are feeling pressured by higher gas prices and other economic conditions that are limiting their grocery budgets.
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